Off The Hook
Branding and variations (mascots, activations, capsules,
magazine, SoMe…) for Montreal streetwear institution.
Off The Hook is an independent retailer that first opened its doors in Montreal in November of 1999. Over the last two decades, OTH has show- cased and celebrated Montreal’s unique culture, whether that be through art, music, sports, or fashion.
1021 Sainte-Catherine Ouest
Montreal, QC H3B 1H1, Canada
Constant Elevation magazine
Photography: Yan Bleney
Assistant: Aime-Elle
Editing: Lian Benoit
Art Direction: Laurent "αδελφός" Faker
Styling: Adele Gendron
Interviews: Theodore Wong and Ethan Gould
Off The Hook © 2022
Mascotism
Special drop type
OTH x Mural
It's always been about more than just the clothes. Art and music has always been a core part of what we do here at Off the Hook. It's what drives us, what shapes us.
Modelled by Montreal-based oil painter
@roxyperoxyde, our collaborative capsule collection with our friends at @muralfestival
celebrates just that. In alignment with the values presented by MURAL, we tapped our very own @laurentfaker to design our OTH x MURAL capsule collection. A graphic designer by trade but a visual street artist at heart, this collection celebrates the 10th anniversary of Mural's urban art movement with a graffiti Mural logo reflecting this year's Mural branding.
Photos and text © OTH
OTH magazine issue 1
Photos © OTH
